Brands from across the Atlantic have tried — and largely failed — to gain ground in America before. This time is different.

IT’S the ideal weather for curling up to watch a film at home – and Primark have got the perfect cosy pyjamas for the occasion. In fact, they’re so good fashion fans have ...

CHRISTMAS is just around the corner and Primark has brought back its iconic festive pjs ahead of the season. The budget ...

Primark have released their "cutest ever" duvet set for just £25. The Christmas bear double bed duvet set is made in a cosy ...

If you thought the secret to finding that perfect pair of last-forever jeans was to shell out on a designer label, it might ...

Primark are breaking the internet with their classy and sleek look dress which shoppers are gushing over. Fans are saying the ...

Primark has the perfect festive dress and fashion fans have compared ... I need this in white," one said with another adding: "I need it in red or green." If you don't manage to get your hands ...

Primark's take on the LBD is 'the most stunning dress ever', according to impressed ... Another shopper suggested: "I need it in red or green," and a commenter added: "I would love this in knee ...

Primark's new little black dress has been hailed as 'the most stunning ... comments like "need this in white," and "I need it in red or green." Another hoped: "I would love this in knee length ...