Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.

Prime Day will take place from Tuesday, July 8 at 3 a.m. ET to Saturday, July 12 at 2:59 a.m. ET. (You can read my explainer on the sale here .) That’s double the length of last year’s sale. And in keeping with the “more the merrier” theme, Amazon started dropping early deals last week.