Roger Federer can't walk into a store without being mobbed—or so it goes in Wimbledon Village. When he appeared at the Uniqlo store with his wife Mirka, a eager gaggle of fans came running.

Tennis legend Roger Federer has signed a deal with Japanese clothing company Uniqlo after ending his decades-long partnership with Nike. The new contract is reportedly worth $300m (£228m ...

Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. Roger Federer has put his signature on a string of Wilson rackets. Now he’s even added his entire design ethos—from technica ...