UK confectionery group Swizzels has looked to put a spring in its step this Easter with a new innovation for its Squashies ...

“Squashies Drumchick play into the popularity of fruity flavours and limited-edition, seasonal treats and are ideal for ...

Ahead of Easter, Swizzels has given its popular treats a seasonal twist, inspired by the success of Squashies – the No.1 ...

Swizzels has given Squashies Drumsticks a seasonal twist ahead of Easter. The NPD, called Drumchick (rsp: £1.15/120g), ...

Swizzels has revealed new, limited-edition Squashies Drumchick that features bright packaging and a chick-shaped design, ...

Following the recent news of Ella Mills acquiring Allplants out of administration, discussions have emerged about the future of the plant-based category and whether meat mimics will continue to shape ...

"I'm like, what? 98 per cent of the players down there just doing what they do, but he's actually had a curry, a Boost, and them little sweets half pink, half white… squashies.” Stephen ...

Special animal relationships, big and small, were celebrated with the iconic ‘sweets’, crafted by Midlands-based company, Swizzels. African elephants, lions, and penguins enjoyed some oversized fake ...

The smell that hits you as you enter the room is utterly addictive. Sugary sweet with a hint of bitter almonds and vanilla, it's like a bakery - just one that has been distilled to its most ...

Today, everything from Swizzels' star-studded line up of childhood classics is made here in New Mills, including drumsticks, parmaviolets, fizzers and fruity pop lollies. Only Squashies are made in ...

UK confectionery business Swizzels has unveiled a fresh limited-edition product in time for Valentine’s Day, combining two of its most-loved brands into one treat: Squashies Love Hearts. Offering a ...

The ‘Love Reinvented’ research was inspired by the launch of Swizzels’ brand-new Valentine’s product, Squashies Love Hearts, which brings together two of its most iconic brands.