Dive Insight: Target first launched Auden in 2019. At the time, the company said a survey said Target was womens’ top choice when shopping for bras, underwear and pajamas.Five years after its ...

Target is taking strides to make its apparel selection more size-inclusive. The big box brand's newest intimates and sleepwear lines feature a wider size range, with Target's Auden, Stars Above ...

All in Motion Women's Medium Support Mesh T-Back Bras. From. $24. $24 at target.com. Related. Related. ... target.com All in Motion Women's Low Support Longline Brushed Back Bra With Shelf.

Target is aiming the spotlight on Auden, its own intimates and sleepwear brand, with the goal of it becoming a billion-dollar brand. “After speaking with thousands of women, we saw an ...

MINNEAPOLIS (WCCO) -- Target is launching three new brands of intimates for women. The Auden, Stars Above, ... Target says it hopes women will feel comfortable and confident wearing the new brands.

Meanwhile, other intimates brands are stepping in to fill the gaps. Startups like ThirdLove and Lively are targeting women who would otherwise have shopped at Victoria’s Secret. And now, Target ...

Target Just Expanded Its Nude Lingerie Collection—And Prices Start At $5 ... ($10, target.com); Xhilaration Women's Cheeky Laser Cut with Lace Boyshorts in Cocoa ($5, target.com) ...

Target announced their new ... they boast features like secure zip pockets and thumbholes in sleeves and bras that were overseen ... The brand’s size range is between XS-4X for women, S-3X for ...

Target is taking on Victoria’s Secret with 3 new low-cost and size-inclusive lingerie and sleepwear brands. The retailer will launch new brands Auden for intimates, Stars Above for lounge and ...

Target is taking on Victoria’s Secret with 3 new low-cost and size-inclusive lingerie and sleepwear brands. The retailer will launch new brands Auden for intimates, Stars Above for lounge and ...

Target has relaunched Auden, its private label intimates and sleepwear brand. The refresh, which is set to debut in stores and online on Sunday, includes over 100 new sleepwear items in addition ...