OUAI is excited to launch an exclusive collection of travel-sized favorites from its iconic daily care and treatment lines, ...

According to Fortune Business Insights, in 2023, the hair care industry was estimated to be worth $99.52 billion globally.

This guide to the best TikTok beauty products was updated with newly trending makeup, hair care, and skin care products on ...

Hello friends! If you’ve landed here, it’s most likely because you, too, missed out on Ulta’s classic 21 Days of Beauty Sale.

Check off everyone on y our list with these cool gift sets filled with Legos, wine, Hollywood-loved skin-care, CBD gumdrops, ...

"When I worked there, we had to open returned items and damage them anyway." Ulta employees reveal what happens when ...

Our expert says: “The toner is balancing and offers many transformative benefits for the skin. It rejuvenates the skin’s ...

“The major changes can be described in two words ― gravity and laxity,” said Dr. Kenneth Mark, a cosmetic dermatologist. “The ...

Exosomes is the new buzzwork in the beauty space, lauded for its ability to diminish the appearance of fine line and wrinkles ...

Jenna Perry, the colorist for Kaia Gerber and Bella Hadid, is sharing her top hair-color tips. Read the interview and her ...