The total bill for ad spending in the 2024 election hit almost $11 billion, a new record and a substantial increase from the ...

Marketeers use generation effects to bolster the memorability of ads. But what if its effects are laboratory illusions? And ...

Investment amount was not the only factor influencing outcomes. Company type also impacted website viewership, with direct-to ...

There’s no doubt that social media has made waves across all industries—including advertising and marketing. A recent study ...

In recent times, the advertising sector has faced an unprecedented but organised wave of resistance from various forces ...

IAB Australia published a paper that unpacks “why multi-channel advertising campaigns are more effective at delivering ...

Sinclair executives added that they expect a loosening of industry regulations post-election and an update on "outdated ...

Free-to-air advertising is still the most influential advertising medium for older generations, while the medium doesn’t even ...

Amazon's online advertising business brought in $14.3 billion in the third quarter, up 19% year over year, in line with ...

Understanding where industries are investing their ad dollars and the motivations behind these expenditures can significantly ...

It’s rough out there for QSR and fast casual marketers. From decreasing customer retention and loyalty, the increasing cost ...

Google offers a promising investment opportunity with strong growth potential in advertising, AI, and autonomous driving.