Between the "smart" assistant's 2014 introduction and late 2022, Amazon's Worldwide Digital unit lost over $10 billion on ...

As artificial intelligence continues to take over more of our technology, it’s important to remember it’s not always going to ...

Amazon has called its latest AI assistant Rufus. But what is the story behind this unusual moniker and how does it compare to ...

Alexa didn’t get a big splashy launch event, or come with a bunch of grand proclamations about being the future of anything. Instead, like a phone charger with a made-up name or a knockoff version of ...

Amazon's generative AI-powered assistant is designed to give shopping recommendations and answer questions about products.

Amazon's AI shopping assistant, Rufus, is now making product suggestions. The problem is that it is often wrong.

Amazon CEO Andy Jassy hinted at an improved, "agentic" version of the company's Alexa assistant during Amazon's Q3 2024 ...

Amazon CEO Andy Jassy reassured shareholders that the company expects to make money on its generative AI investments.

The Alexa Skills revolution that wasn’t The Amazon Echo graveyard Alexa, thank you for the music Fast-forward to today, and there are over 40 million Echo smart speakers in US households, with Alexa ...

Amazon has recently announced the launch of its AI shopping assistant, Rufus in India. Rufus is currently available in beta, ...

Amazon’s Rufus is clearly modelled and trained to be a shopping-first AI chatbot, where it would browse the expansive ...

Many have wondered about — and feared — the impact that gen AI will have on labor markets. Some compare it to past ...