Will it be a broadcaster or some DTH players who can see business sense in audience measurement, building upon the return ...

MBC Media Solutions (MMS)'s Fouad Debouk explores how radio's in the digital age is shaping the future of media engagement.

Nielsen, a global leader in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay Group, and Warner Bros. Discovery), have today announced the extension of ...

Nielsen, a specialist in audience measurement, data, and analytics, and the Danish broadcasters (TV 2 Danmark, DR, Viaplay ...

The real value of DAI isn’t just inserting ads. It’s scaling that capability across every viewer, device, and platform ...

Measuring media quality is just the first step. A bigger challenge looms: assessing media quality against a marketer’s short-term and long-term goals.

Developed with Lumen Research, the launch expands DV Authentic Attention measurement from web and CTV to social platforms for ...

Experts say the draft amendment to the policy guidelines governing television rating agencies released by the ministry of ...

Over a third of senior leaders also admit not always understanding the connection between campaign analysis and future ...

Barb, the audience measurement specialist, has issued an invitation to tender (ITT) for the third phase of its API ...

This real-time feedback loop has never existed before. Traditional audience measurement tools provide data too slowly to influence current events. Strategic Implications for Event Professionals ...