Some businesses got a revenue boost of up to 600 percent when the Eras Tour came to town. Here’s how your brand can benefit ...

GLP-1 drugs like Ozempic are injectable medications—but a strange new market has emerged selling oral “compounded” versions ...

Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and ...

Tropicana customers are in revolt over an orange juice bottle redesign. Again.

Ignite X Brands announces its latest expansion into celebrity-driven brand development, reinforcing its position as a leader ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

Long-standing consulting group launches transition to employee ownership, refreshed brand, and updated website, deepening ...

Whether we like it or not, Spotify has changed the way that we consume music today, providing convenient, on-demand streaming ...

In the week following the election, more than 1 million mostly left-leaning people joined Bluesky, a social media network ...

Burberry's CEO Joshua Schulman said the troubled British retailer will act "with urgency" to address woes fueled by ...