Beyoncé’s custom feather coat, courtesy of Roberto Cavalli, worn at the beginning of her NFL halftime show performance on Netflix during the Baltimore Ravens and Houston Texans game on Christmas Day, generated $482,000 in media impact value for the brand, according to LaunchMetrics.

On Jan. 8, 2025, the music world is buzzing as Beyoncé 's Cowboy Carter has reclaimed its position at the top of the Official Americana chart.

The Grammy-winner completed her bedazzled Western look with a massive white fur coat and matching cowboy hat Beyoncé is reppin’ her roots in Houston this Christmas! On Wednesday, Dec. 25, the 32-time Grammy winner performed live for the halftime show at NRG Stadium as the Houston Texans went head-to-head with the Baltimore Ravens in her hometown as part of Netflix's first-ever NFL Christmas Gameday.

The NFL warned Beyoncé over this part of her performance during her Christmas Day Halftime game with the Ravens and Texans.

The star performed songs from her country-and-more album for the first time during an N.F.L. game, spotlighting her onstage prowess and the contributions of her collaborators.

The set included “16 Carriages” and “Blackbiird” and featured Shaboozey and Post Malone

Beyoncé lit up an NFL stage on Christmas Day, performing a medley of hits from her newest album, “Cowboy Carter,” at halftime of a game between the Baltimore Ravens and her hometown Houston

HOUSTON — It was definitely a "Cowboy Carter" Christmas at NRG Stadium Wednesday as H-Town native Beyoncé took the field during halftime of the Texans-Ravens game. Although the Texans lost, fans were still able to witness an epic performance from Queen Bey herself.