Apple Inc. is facing an unprecedented challenge: persuading customers to buy its latest iPhones without their biggest new ...

Apple is accelerating the rollout of a software update that will implant intelligence into its virtual assistant Siri and ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple is accelerating the rollout of a software update that will implant artificial intelligence into its virtual assistant ...

Apple and Google are intensifying the AI arms race with rapid announcements, including making Gemini Live free following ...

This is AI for the masses – powerful, accessible and in the hands of anyone who can afford the devices. The iPhone 16 and ...

Apple's latest iPhone will come with new AI tools. They might be useful but are nothing different than what Google offers for free. The stock looks expensive at 34 times earnings. We are entering ...

The company seems to be trying to paint Apple Intelligence as something new within the AI realm; it never even mentioned the ...

Apple is giving more people the chance to test a software update that will implant artificial intelligence into its virtual ...

The analyst believes this will be led by users of older iPhones rushing to upgrade to the AI-packed iPhone 16 line. In the pundit's view, the technology will inspire swarms of users to snap up the ...

It turns out that Apple Intelligence is coming to more markets in 2025 than initially announced, including India and Korea.

The first set of Apple’s AI features is scheduled for public availability next month in most regions — except the EU — as part of a beta test for iPhone 15 Pro and all iPhone 16s ...