Murder Inc. Records founder Irv Gotti has died at 54. He helped launch careers for talent such as Ashanti, DMX and Ja Rule.

Following his tenure as A&R at Def Jam, Gotti founded Murder Inc. with his brother Chris Gotti in 1998 and released Ja Rule’s debut album “Venni Vetti Vecci” the following June. That album became a massive smash for both Ja Rule and Gotti, who executive produced the album and helmed every song on the project.

Irv Gotti, a music executive who founded Murder Inc. Records with his brother and built a hip-hop empire that produced some of the biggest rap and R&B albums of the early 21st century, has died at 54.