The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

Luxury British car manufacturer Jaguar's rebrand has been met with confusion and criticism online after the company posted a ...

Jaguar's repositioning is part of the larger Jaguar Land Rover (JLR) Reimagine strategy. JLR is the parent company of the ...

X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...

The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.

The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.

In the meantime, the brand associated with British royalty is aiming to change consumer perceptions of its products and ...

Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...

British luxury car brand Jaguar has unveiled its new brand identity and logo as it prepares to debut its electric vehicles.

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

“Jaguar has its roots in originality. Sir William Lyons, our founder, believed that a Jaguar should be a copy of nothing,” ...