The “strikethrough” is a 16 bar geometric grid to be the background of the new car logos and the “device mark” is the new ...

Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...

Jaguar referred to it as the brand’s ‘precious mark of provenance’, symbolising excellence and serving as a hallmark of its ...

The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...

Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...