The British car maker has taken new cars off sale to the general public for more than a year as it reinvents itself to launch ...

Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Elon Musk has jokingly questioned Jaguar's new branding campaign on X, asking if they "sell cars." The campaign, promoting ...

Ahead of the reveal, Jaguar has given a taste of the new branding with which it plans to define its future lineup. It ...

Jaguar surprised us with a new logo and a brash new mission statement, but can fonts and buzzwords distract from the big ...

The logo, now stylised as ‘JaGUar’, features geometric symmetry and a modern font, symbolising the brand's commitment to ...

British automaker Jaguar is changing its branding for “a new era” as it prepares to fulfill its plan to go all-electric for ...

(CNN) - Luxury automaker Jaguar is undergoing a bit of a transformation. The British company is replacing its iconic logo.

Jaguar retires its iconic 'growler' logo in a bold rebrand aimed at attracting younger customers, as it shifts focus to ...

The company showed four new elements, the Device Mark, the Strikethrough, the Exuberant Colors, and the Makers Marks, that ...