NBCUniversal and Macy's have extended their agreement to keep the Macy’s Thanksgiving Day Parade on NBCUniversal's platforms ...

Parade will keep marching on with NBCUniversal after the retailer and media giant struck a new 10-year rights extension that ...

NBCUniversal and Macy’s have agreed to renew their partnership with a 10-year programming rights deal through 2034, ...

Parade and the Macy’s 4th of July Fireworks will continue airing on NBC, Peacock & Telemundo for ten more years.

Macy's said last year's parade reached 31.7 million viewers on NBC and Peacock, an 11 percent increase from 2023.

The long-term deal also includes the 4th of July fireworks concert special, and a new event to be announced at a later date.

Macy’s has signed a new rights deal with NBCUniversal, for the Thanksgiving Day Parade and 4th of July Fireworks.

NBCUniversal is extending its partnership with Macy’s via a 10-year programming rights deal. The agreement includes The ...

NBCUniversal and Macy's struck a new ten year deal that will keep the retailer's Thanksgiving Day Parade proceeding on NBC ...

Live” 50th anniversary celebration is NBC’s most-watched prime-time entertainment telecast in five years, reaching nearly 15 ...

(Overall, SNL50 is behind the Macy’s Thanksgiving Day Parade, which has been reaching new heights the last three years, most ...