USC Trojans junior running back Waymond Jordan has seen his Name, Image, and Likeness (NIL) value skyrocket this summer ahead ...

Clemson has long been viewed as the frontrunner for five-star Bryce Perry-Wright—but a late surge from the SEC may be ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.

In a recent discussion with Greg McElroy on the Always College Football podcast, Rhule pointed out how his professional ...

With revenue-sharing underway, the College Sports Commission and NIL Go are officially in motion. Here’s what Mizzou fans ...

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...

A national clearinghouse will determine what is a reasonable range of compensation for college athletes when it comes to NIL ...

Ohio State star wide receiver Jeremiah Smith has signed an NIL deal with a surprising shoe company, according to a post on ...

House Bill 378 includes multiple proposed changes to education law, including NIL regulations. It goes to Gov. Josh Stein for ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.