Hot on the heels of Snapchat’s newly-announced AI Creative Tools, which include the ability to create AI Selfies alongside new AI Snaps tools for Snapchat+ subscribers, a few users have noticed that the setting for Snapchat to use your AI Selfie in adverts is turned on by default.

The feature lets you take a selfie to enhance Snapchat's ability to make AI images of you. It can also be used in marketing materials.

To see if you have the setting enabled, select your profile photo in the top-left corner of Snapchat, tap the settings cog in the top-right corner, and then choose My Selfie. From here, toggle off the See My Selfie in Ads setting.

Not ready to unwillingly star in your own social media feed? We explain how to opt out of Snapchat's marketing feature.

Snapchat users have complained of seeing their likeness in ads after the images were put through an AI-powered generator in the "My Selfies" tool.

Spread the loveSnapchat, the popular social media platform, has sparked controversy by including a clause in its updated privacy policy that allows them to utilize AI-generated images of users’ faces in advertising.