AI should enable brands—not the other way around. Use AI to extend promise into new expressions, but don’t let the tech define voice, values or vision. AI is an enabler, but it’s a powerful one. For ...
Hot Ones,” the popular YouTube chicken wing-eating show, is selective when striking deals with brands.
In this edition of the round up, “The Office” heads back to Chili’s, Coca-Cola’s name-on-can stunt gets interactive and brands dip into bowls of ice-cold Saratoga Spring Water. Meanwhile, beer brands ...
Marriott Bonvoy is unveiling its first work from new creative partner Wieden+Kennedy New York, a platform designed to highlight the inspirational power of travel.
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