Balancing follower growth and engagement while optimizing content frequency is the key to meeting evolving consumer ...

Double 11: ‘Buy now, plan later’ fuels China travel boom Travel platform Fliggy’s impressive growth highlights the rising ...

Double 11 shows how Chinese consumers have changed China’s biggest shopping festival demonstrates how AI, eco-consciousness, ...

Shuting Qiu designs Hennessy bottles, LVMH partners with CIIE, and Casetify taps League of Legends’ IP ‘Arcane.’ ...

Italian group’s struggles highlight the challenges foreign luxury brands face maintaining brand allure, pricing consistency ...

In-store experiences must be treated as paramount, as they are the most visceral representation of the brand’s ethos.

With more luxury giants reporting flagging sales, the focus could shift further from aggressive expansion to cutbacks and acquisitions.

Marking 60 years of Sino-French relations, the Comité Colbert exhibition in Shanghai showcases the rich dialogue between ...

A celebrity-influenced consumer base, immersive retail experiences, and strong social media engagement are propelling growth.

Luxury brands revise China strategy amid slowdown Businesses delay openings and close stores as conditions mirror 2014’s ...

Defying the broader luxury slump, the LVMH-owned brand stands out as an exception, thanks in large part to its China strategy ...

As Chinese consumers demand localized, innovative marketing, global beauty brands must adopt bold tactics or risk losing to ...