New data platforms with AI capabilities are promising a greater ability to profile, segment and identify similar audiences ...

Streaming services must juggle subscriber growth and ad revenue – an ongoing struggle that produced a mixed bag of Q4 earnings results. But there’s a reason why it seems like Netflix is coming out on ...

We spoke with PepsiCo FoodService CMO Scott Finlow the brand's new local campaign, its strategic focus and how Pepsi intends ...

In a bold move aimed at reshaping its revenue model, Walmart has sealed a monumental $2.3 billion deal to acquire television maker Vizio, signaling a strategic pivot towards leveraging consumer data ...

Editor’s Note: Irish whiskey brand Jameson sponsors several NFL teams, but it doesn’t have an official sponsorship deal with the league. Nor do any of the overseas games taking place this football ...