D&AD’s Graphic Design Jury President tells us why creating something new has become challenging in a fast-paced world Image from the Yellow Pencil-winning Camouflage Against the Machines by Dentsu for ...

88% of Gen Z live in the gaming world. Airbnb wanted to bring them out into the real world. Solution Playcation - An in-built Airbnb feature offering gamers customised experience packages that turn ...

British Airways launched a groundbreaking multi-channel campaign called A British Original, which celebrates British Airways’ people, its customers, and the nation. The campaign explores the myriad ...

Seoul, South Korea is a vibrant and colourful city. However, the annual monsoon season takes away colour and energy from the streets and people. So with help from Pantone, we painted the streets with ...

Nando’s first global range of takeaway packaging was developed to provide premium packaging and a unified brand experience across all markets. The copy had to explain the virtues of the ...

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In February 2010, Wieden+Kennedy launched a new Old Spice advertising campaign, Smell Like a Man, Man'. The first commercial, “The Man Your Man Could Smell Like,” was an overnight success and quickly ...

BBC Evoke takes the entire BBC library, and entwines it within the users real world experience. Content is curated for the exact moment and situation using real time video input, images, and sound.

Attract 18-26-year-olds to Adobe by integrating the brand into their cultural interests, making it relevant to their creative passions. Revolutionize tutorials with engaging content and celebrity ...

32% of women around the world feel uncomfortable swimming in public. In the Middle East, it's 88%. So adidas created the world's first swimmable billboard in Dubai, encouraging every woman in the city ...

The fashion industry has been characterised by the exploitation of workers in the Global South. Designed in Bangladesh. Made in Europe involved creating a sneaker that disrupts the category and ...

D&AD New Blood Academy is an intensive online training programme fuelling the trajectory of hot new talent into the creative industry, in the space of just two weeks. The 2024 New Blood Academy ran ...