During the INMA Subscription Masters Webinar series on Wednesday, INMA's Researcher-in-Residence Greg Piechota gave attendees ...

Media companies should be investing in social video to meet audiences where they’re already spending their time and cultivate ...

WSJ’s campaign goal was to reinforce the value of a subscription by shifting reader perception about the publication from a ...

Organisations must proactively redefine leadership for the AI era by balancing technology-driven efficiencies with ethical ...

The product team at The Hindu built a chatbot to help festival goers schedule their days at local concerts, including where ...

Product teams can start thinking about an AI-first user journey with questions about traffic source, data, and engagement ...

Through key partnerships and a multi-platform strategy, the Toronto Star featured women leaders at Mercedes-Benz Canada in ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism, will take a deep dive into the Reuters Institute’s 2025 Journalism, Media, and Technology Trends and ...

The future of digital news subscriptions is evolving rapidly, and INMA’s Readers First Initiative is bringing together the industry’s top minds to explore the latest trends and strategies. Kicking off ...

As AI adoption accelerates, organisations need a clear road map to maximise value and integrate AI into their workflows effectively. In this article, I present my AI value framework, which I developed ...

The political news site often needs to cover live events, such as debates, where many presenters are speaking in quick succession on a range of topics. Politico wants to provide its audience with a ...