In 2010, I dropped out of college to start a social-listening marketing technology company. Social media was in its awkward teenage years. We didn't know it then, but we were starting one of the first ...

Marketers say the biggest challenge they face with marketing attribution is a lack of expertise, according to recent research from Ascend2. The report was based on data from a survey conducted in ...

Is it OK to use emojis when communicating with a new client? With a client you've known for a long time? When telling a work colleague they have done something wrong? To find out, researchers at ...

CMOs at large companies say better integration of martech solutions is the top area they'd like to see their marketing operations team focus on this year, according to recent research from Brandmaker ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

Which fresh creative approaches drove results on LinkedIn in 2024 for B2B companies? To find out, the professional social network and VidMob teamed up and used AI to analyze the performance of more ...

Marketers say research reports and videos/motion graphics are the content types that generate the leads most likely to convert, according to recent research from Ascend2. The report was based on data ...

Most of us agree that change is the only constant for marketers, and adapting is part of the job. In 2020, the start of the pandemic transformed the way we work and handle business, from rapidly ...

People experience the world using four principal psychological functions—sensation, intuition, feeling, and thinking—according to Swiss psychiatrist Carl Gustav Jung, the founder of analytic ...

"If you can't explain it simply, you don't understand it well enough." That quote is often attributed to Albert Einstein, and although that attribution is debatable, there is truth in the quote.

Creative professionals say the biggest challenge they face with repurposing content is trying to adapt pieces properly for various platforms, according to recent research from Canto and Ascend2. The ...

Creative professionals say the biggest challenge they face with repurposing content is adapting pieces properly for various platforms, according to recent research from Canto and Ascend2. The report ...