While on the ground at Cannes, six of the brightest minds in communications spoke with PRWeek about how their predictive ...

“You can only get into brand lore and deeper stories if you know your audience enough to tailor the message to what they're ...

The PR Week: 7.3.2025 - Luz Corona, Campaign The guest on the latest edition of ‘The PR Week’ is the US editor of Campaign, Luz Corona. She talks about her first trip to the Cannes Lions International ...

Albert Tortorella, key figure in 1982 Tylenol crisis response, dies at age 83 By Jess Ruderman, May 19, 2025 Tortorella led communications counsel for Burson-Marsteller client Johnson & Johnson during ...

The layoffs are due to budget reductions from select tech clients.

The Weber Shandwick veteran of more than two decades joins addiction-treatment nonprofit Shatterproof this week in its top ...

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Less good, however, was the barrage of tweets churned out by many agencies basking in the South of France sun. Seemingly stemming from either a bargain-basement self-help book or the happy-clappy ...

Halfway through 2025, the pace of change is dizzying for even veteran PR execs “Permacrisis” was added to the dictionary in 2022, but it’s never been more relevant than the first six months of this ...

The social skinny: Nintendo’s Switch 2 smashes company records. From PR Week ...