By Nupur Anand NEW YORK -Apple is in talks with Barclays to replace Goldman Sachs as the tech giant's credit card partner, said two sources familiar with the matter, as the Wall Street giant steps back from its consumer finance ambitions.

Apple (AAPL) is in discussions with the U.K.-based Barclays (NYSE:BCS) and the consumer finance firm Synchrony Financial (NYSE:SYF) to replace Goldman Sachs (GS) as the technology giant's credit card partner,

Apple is reportedly in talks with Barclays to replace Goldman Sachs as its credit card issuer. This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community.

Apple is exploring partnerships with Barclays and Synchrony to replace Goldman Sachs as its credit card partner as Goldman scales back its consumer finance ambitions.

Apple’s ongoing search for a new credit card partner has drawn significant attention in financial circles, not just for its implications for the tech giant, but also for what it reveals about shifting priorities within Wall Street.

Apple Inc. (NASDAQ:AAPL) is reportedly in talks with Barclays (NYSE:BCS) and Synchrony Financial (NYSE:SYF) to replace Goldman Sachs Group Inc. (NYSE:GS) as its credit card partner, according to Reuters.