Think different - Wikipedia
Upon release, the "Think different" Campaign proved to be an enormous success for Apple and TBWA\Chiat\Day. Critically acclaimed, the spot received numerous awards and accolades, …
The Real Story Behind Apple's 'Think Different' Campaign - Forbes
Dec 14, 2011 · But Steve Jobs didn’t turn Apple around by himself. Many talented and dedicated people played key roles, and that turnaround first began with an advertising campaign called …
The Truth Behind Apple’s Think Different Campaign
Aug 20, 2025 · Apple’s Think Different campaign, launched in 1997, is one of the most iconic advertising efforts in history. It didn’t just sell computers—it reshaped Apple’s brand identity …
Think Different ad salutes 'the crazy ones': Today in Apple history
Sep 28, 2025 · Do you remember when Apple told us all to think different? September 28, 1997: Apple debuts its iconic “Think Different” ad campaign. The television commercial aligns the …
Apple's Branding Genius: Decoding the Legacy of "Think Different"
Apr 8, 2025 · The "Think Different" campaign, launched in 1997, featured visionaries like Albert Einstein, Martin Luther King Jr., and Mahatma Gandhi, celebrating the “crazy ones” who dared …
The Real Story Of Apple’s ‘Think Different’ Campaign
A first person account of the real story behind the creation of Apple's Think Different advertising campaign. New insights are shared about Steve Jobs and this iconic brand.
The Apple “Think Different” Slogan: Origin, Meaning, and Impact
Dec 2, 2025 · The campaign won the Grand Effie Award in 2000 for marketing effectiveness and has been named one of the 100 Best Campaigns of All Time by Advertising Age. The slogan …
Apple Think Different: How One Campaign Redefined Brand …
Nov 29, 2025 · Explore Apple’s legendary “Think Different” campaign that transformed a fragile brand into a cultural icon. Learn how one slogan built lasting reputation, PR momentum, and …
Apple’s “Think Different” Campaign: A Case study of Marketing ...
Sep 8, 2023 · The linchpin of this resurgence was the ingenious “Think Different” campaign. This case study delves into the genesis, development, and profound impact of this iconic marketing …
Thinking Different about Apple’s "Think Different" Campaign
Nov 23, 2023 · Surely a campaign of this magnitude would easily reveal itself in Apple’s financials. And yet, this is where things got even more interesting because it didn’t. But “Think …