The Attribution settings page lets you choose how Google Analytics assigns credit to different ads, clicks, and other factors before users trigger key events and Google Ads web conversions.

Attribution is the act of assigning credit to different ads, clicks, and factors along a user's path to completing a meaningful action on your website or mobile app. Learn more about attribution

Attribution is the act of assigning credit for important user actions to different ads, clicks, and factors along the user's path to completing the action. An attribution model can be a rule, a set …

Data-driven attribution gives credit for conversions based on how people engage with your various ads and decide to become your customers. It uses data from your account to determine which …

À propos des différents modèles d'attribution Google Ads propose actuellement plusieurs modèles d'attribution : Dernier clic : tout le crédit de la conversion est attribué à la dernière …

Attribution models let you choose how much credit each ad interaction gets for your conversions. Attribution models can give you a better understanding of how your ads perform and can help …

An attribution model is the rule, or set of rules, that determines how credit for sales and conversions is assigned to touchpoints in conversion paths. For example, the Last Interaction …

An attribution model can be a rule, a set of rules, or a data-driven algorithm that determines how credit is assigned to touchpoints along a user's path to completing important actions.

If you’re new to attribution, we recommend using data-driven models. Since they're based on consumer behavior, you'll benefit from attribution reporting without studying the default …

The attribution reports within the Advertising section give you a better understanding of how your advertising efforts work together to drive key event actions. These reports allow you to explore …