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  1. Clicks and Sessions Discrepancy for Demand Gen campaigns and …

    The clicks filtered from your Google Ads reports are the instances of someone clicking repeatedly on your ad in order to increase your costs or to increase your clickthrough rate. Google Ads …

  2. [GA4] Tutorial: Measure outbound clicks for a website

    About outbound clicks An outbound click occurs when a visitor to your website clicks a link that takes them to another website. For example, if your website myownpersonaldomain.com, links …

  3. Click: Definition - Google Ads Help

    When someone clicks your ad, like on the blue headline or phone number of a text ad, Google Ads counts that as a click. A click is counted even if the person doesn't reach your website, …

  4. Click trigger - Tag Manager Help - Google Help

    Under the heading " This trigger fires on ", select " Some Clicks ". Under " Fire this trigger when an Event occurs and all of these conditions are true ", add a filter to enable this trigger only on …

  5. [UA] The difference between Google Ads Clicks, and Sessions, …

    Clicks vs. Sessions There is an important distinction between clicks (such as in your Google Ads reports) and sessions (such as in your Audience reports). The Clicks column in your reports …

  6. Clicks and costs in Smart campaigns - Google Ads Help

    Reviewing the number of clicks your ads get can help you understand how well your ads appeal to potential customers. Relevant ads are more likely to receive clicks and calls from people …

  7. Managing invalid traffic - Google Ads Help

    Invalid traffic refers to clicks and impressions on ads that aren’t a result of genuine user interest, including intentionally fraudulent traffic and accidental or duplicate clicks. Invalid traffic is …

  8. Understanding bidding basics - Google Ads Help

    Google Ads gives you several ways to bid for your ads, depending on what matters most to you and your business. Most advertisers focus on clicks, impressions, conversions, or views (for …

  9. Counting impressions and clicks - Google Ad Manager Help

    Filtering invalid impressions and clicks Ad Manager discards impressions and clicks that are considered invalid. Learn more about Ad Manager invalid traffic detection and filtration …

  10. Maximize clicks: Definition - Google Ads Help

    Maximize clicks: Definition An automated bid strategy that automatically sets your bids to help get as many clicks as possible within your budget. Maximize Clicks is the simplest way to bid for …