Jun 10, 2025 · Get a complete overview of customer experience research, including tips, real-world examples, and recommended tools to collect better customer insights.

Apr 23, 2024 · Customer experience research affects the entire company, so for it to be truly impactful, it requires buy-in at the highest levels of the organization to be done correctly. This …

Oct 27, 2022 · Wondering how to conduct customer experience research at your company (and why you should)? Here's everything you need to know about CX research.

May 18, 2023 · Customer experience (CX) research is defined as the method of systematically studying and analyzing customer interactions and perceptions, throughout their journey with a …

Learn how to conduct customer experience research, from methods to tools, to boost retention, loyalty, and revenue.

Nov 20, 2025 · That’s why customer experience research and Voice of the Customer (VoC) insights are essential. They reveal what customers think, what they expect, and where friction …

Dec 10, 2025 · Since 1986, Confero has been a trusted CX research company, delivering accurate, actionable insights for Fortune 500 companies and regional businesses alike. …

Sep 19, 2025 · Customer experience research is a business’s sixth sense, a way to anticipate your customers’ needs before they even realize they have them. As a wise man once said, …

In this article, you'll learn what CX research is, why it's important, how to do it right, and how to turn feedback into real business results. What is customer experience research? CX research …

Jul 11, 2024 · Customer experience research systematically studies how customers interact with your brand across all touchpoints. Customer experience research involves analyzing customer …

Feb 7, 2024 · Customer Experience Research is a systematic and comprehensive approach to collecting, analyzing, and interpreting data related to customers' interactions with a company's …

Customer experience research is a systematic and strategic process of collecting, analyzing, and interpreting data related to customers’ interactions with a brand, product, or service. The …

Aug 16, 2024 · Customer Experience Research (or CX Research) is the process of collecting insights about customers’ interactions with the company and using them to pinpoint areas of …

Customer experience research is defined by a range of data gathering techniques and strategies that can help uncover actionable insights CX improvement.

Forrester Decisions for Customer Experience offers multiple levels of service to ensure the right expertise and degree of support for you and your team. All service levels offer access to …

According to Forrester Research [10], the foundational elements of a remarkable customer experience consist of six key disciplines, beginning with strategy, customer understanding, …

Forrester’s 2012 Customer Experience Index Report, which surveys more than 7,600 consumers about their customer experiences, highlights three observations: Suppliers can no longer …

We design a research approach based on feedback from stakeholders and customer interactions, market data, and other factors that inform the strategic enhancements that will move the …

Dec 9, 2025 · Customer experience research systematically collects and analyzes data about how customers perceive and interact with a brand across touchpoints. This could include online …

Jul 24, 2024 · Here, we’ll delve into some common areas that underpin effective customer experience research, from the creation of detailed customer personas to the nuanced analysis …

Customer experience research is the process of collecting and analyzing various types of customer data based on their interactions with a brand. That research can then be used to …

Oct 7, 2025 · The 2026 global consumer experience trends report is here. Learn what's driving consumer satisfaction and loyalty in the year ahead and beyond.

2 days ago · Discover how CX is shifting from transactions to intelligent conversations. Four trends shaping customer experience in 2026 and beyond.

The definitive AI‑native platform for extraordinary customer experiences Unify customer journeys and empower customer‑facing teams by breaking down silos and connecting conversations …

Explore customer success stories to learn how businesses are overcoming challenges, driving innovation, and achieving more with Microsoft solutions.

What is User Experience Design? User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. UX design …

Jan 1, 2026 · Learn how to improve CX using the new Net Promoter Score rankings from Forrester’s annual customer experience benchmark study.

Nov 5, 2025 · In this 2025 edition of the annual McKinsey Global Survey on AI, we look at the current trends that are driving real value from artificial intelligence.