Forrester 帮助客户了解市场动态、扩展视野、制定战略并高效执行。 其产品、服务及咨询方案以洞察驱动的研究报告为基础，涵盖六大业务线，包括核心研究、数据洞察、同行协作及一对一 …

When organizations aim to conquer the complexity of today’s market, they turn to Forrester. Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and …

Forrester 作为全球最具影响力的独立研究咨询公司之一，提供与中国市场相关的研究洞察、市场趋势和最佳实践，例如：中国客户体验趋势、科技厂商在中国的本土化策略、中国科技市场展望 …

Forrester analysts use briefings to learn about changes in markets, providers, and services. To increase their understanding of your business, the analyst will ask you clarifying questions.

Guide to learn how to leverage new or existing journey maps to spur investment and interest in CX, as well as boost performance.

Read This Next Forrester Decisions: a simplified service for a complex world Hundreds of sales leaders told us what they need from a research partner. Forrester Decisions delivers it.

This event will provide a chance for me to meet one on one with Forrester analysts and gather unbiased, evidence-based research to bring back to our organization.

In this episode, Senior Analysts Alla Valente and Cody Scott walk through the new Forrester Continuous Risk Management Model, a more holistic and business-centric risk management …

Since the earliest days of Forrester’s coverage of account-based marketing (ABM) in 2016, we made sure to emphasize that while ABM is a strategy and not a technology, it’s also a strategy …

Over the course of late 2023 and early 2024, we conducted a Forrester Landscape report on the available feature management and experimentation solutions in the marketplace.