Share of Voice for Search - Web Analytics | MM Marketing Mind
Brand’s Share of Voice (SOV) for Organic Search is the proportion of search traffic to the brand’s website. Learn how to compute SOV for a competitive set.
Search | MM Marketing Mind
Though the term Search Marketing increasingly refers only to paid search, I prefer the original definition that encompassed both organic and paid processes of attracting search traffic.
Keyword Research: Ideas, Search Volume, Conversion Forecast
To discover keywords, enter search terms such as products or services closely related to your business or enter a website or a page to extract keywords from the site.
Search and Display Advertising. Google Networks and Partners
Search ads are effective for reaching prospects with the intent to purchase, resulting in higher click-through and conversion rates. On the other hand, display ads are better suited for …
Category, Brand and Competitor Keyword - Search Marketing
Category keywords are generic and short tailed, while brand keywords are tightly bound to the brand, and competitor keywords target the competitor.
How Search Engines like Google Work - SEO | MM Marketing Mind
How online spiders or robots crawl, index, search and retrieve webpages. See 'How Search Works' video and learn about Googlebot, Google index and SERP.
Keyword Strategy and Digital Funnel - Search Marketing | MM
These long tail keywords, such as “anti-dandruff shampoo”, “marketing analytics for practitioners”, and “front-loading low suds washing machines”, generate lower search volume but have a …