Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and …

Nov 21, 2024 · Marketing is a crucial driver of business growth. It goes beyond mere transactions; it’s about building meaningful connections with your audience and standing out in a …

Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual

The Essential Community for Marketers The AMA is a community of future marketers and dedicated professionals who work, teach and study in the field.

Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional …

Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other …

Feb 14, 2025 · Mark your calendar for the 2026 AMA Winter Academic Conference to explore these pressing questions and opportunities, from rethinking how marketing helps to balance …

Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For …

Mar 12, 2024 · Direct-to-consumer marketing by startups is a threat to retail stores. Features of the New Marketing An important step is the mapping of customer journeys. How did your …

Also, marketing certification helps you stay updated with the latest industry trends, and the knowledge gained can be immediately applied to your job. If you complete one of the …