Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …

About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting

The American Marketing Association is the home of impactful learning for marketers on the move. Our data-backed approach to building the training and

Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual

Bridging at the Frontiers: Marketing for a World in Transition As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, …

Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For example, a …

Feb 14, 2025 · Thank you for a great conference! Plan to join us in Madrid, Spain, for the 2026 Winter Academic Conference, February 13-15, 2026. Bridging at the

Jan 31, 2025 · The 2025 AMA Marketing Skills Report identifies the skills required to thrive as a marketer today and in the future.

Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders …

Brand marketing aims to connect emotionally with consumers, build loyalty, and ultimately drive sales and market share through activities like advertising, public relations, and content marketing. What is …