Harvard Business Review - Ideas and Advice for Leaders
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Can Your Employees Really Speak Freely? - Harvard Business Review
No matter how approachable you may be as a manager, chances are good that your employees are withholding valuable intelligence from you. Research shows that many people are more …
Sales and marketing - HBR - Harvard Business Review
Nov 17, 2025 · Sales and marketing Magazine Article Ayelet Israeli, Leonard A. Schlesinger, Matt Higgins, and Ryan Reynolds A guide to creating fastvertising—quick response ads that go viral.
You Invented a Great New Product. Now, How Do You Sell It?
HR creates competency maps and works with sales managers to establish training and coaching programs. Frontline sales managers support the learning process that their reps go through in …
The Good-Better-Best Approach to Pricing
Companies often crimp profits by using discounts to attract price-sensitive customers and by failing to give high-end customers reasons to spend more. A multitiered offering can use a …
Companies Are Using AI to Make Faster Decisions in Sales and …
Jun 6, 2025 · In today’s dynamic business environment, decision-making in sales and marketing is shifting from reflective to reflexive, leveraging real-time data and AI to enable immediate, …
The 5 Things All Great Salespeople Do - Harvard Business Review
Dec 18, 2018 · It’s not a coincidence that the top salespeople in your company are probably at the top of the leaderboard year in and year out. Some may think it’s because certain people have …
How to Digitalize Your Sales Organization - Harvard Business Review
Companies can reap great benefits from digitalizing their sales organizations—that is, using technology, data, and analytics to improve the sales process. Done well, digitalization …
Fostering an Ethical Culture on Your Sales Team
Jun 20, 2019 · Sales scandals can take a large toll. Companies must take steps to protect themselves from the risk of sales fraud: and our research with over 1,000 sales professionals …
Selling After the Crisis - Harvard Business Review
Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of …