The Elf on the Shelf is Santa’s official, original, magical elf! A delightful tradition, The Elf on the Shelf brings one of Santa’s Scout Elves into your home, along with a captivating storybook.

With the help of their Scout Elf friends, including Newsey Noel, Haley, General and Scout Elf Joe, they inspire the Peuras to adopt Elf Pets Reindeer and share love so Santa’s sleigh can fly!

The North Pole is bursting with exciting characters, places and stories to discover. Santa and all his pals entertain year-round with a peek inside their magical headquarters, where merriment and Christmas …

Loading Santa’s sleigh is no easy feat. The Scout Elves form an assembly line to fill the sleigh with presents, and they are so fast they can fill his entire sleigh in less than three hours.

Type your location into the field below to find the Santa-approved Scout Elf Adoption Center closest to you. Contact the Adoption Center directly before visiting to ensure you’ll be able to take your Scout …

The original Elf on the Shelf® set includes a magical Scout Elf from the North Pole and a beautiful children’s storybook, all in a keepsake gift box. Find an adoption center near you.

This scene from Elf Pets: Santa’s Reindeer Rescue perfectly captures that moment when your dog goes into full detective mode, using their trusty sniffer to investigate what you’ve been up to—because …

Meet all the softest, cuddliest year-round pals from Santa’s North Pole universe. Shop Now

Make your Scout Elf or Elf Pet an official part of your family! Register their name to receive a personalized, printable adoption certificate from the North Pole—perfect for celebrating your holiday …

Cute toy makers, cobblers and chefs who work for Santa, the Elf Mates are key members of The Elf on the Shelf Santaverse. Charming companions for kids, they have a mission to spread joy and …