Chief Marketer - The Global Information Portal for Modern …
WEBChief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands with an aggregate audience topping 1.1 million readers.Our content team scans the marketing universe and connects the dots between all of the marketing disciplines to forecast trends and educate marketers on what’s next and what the implications will be for their careers and their ...
Wal-Mart Launches New Marketing Slogan - Chief Marketer
WEBFriday, September 14, 2007. Wal-Mart is out with a new marketing tagline, which focuses on cost savings and includes new TV spots and an interactive Web site. The new slogan, “ Save Money. Live Better,” the first in nearly 20 years, replaces Wal-Mart’s “Always Low Prices” tagline. The campaign builds off an economic study by Global ...
The Power of Brand Narrative: 5 Ways to Create It
WEBAug 17, 2018 · The possibilities for “surprise and delight” in the advertising world are limitless. 5. Make an empathetic connection. Great books, movies, and folk tales remain popular because people connect to them. Similarly, brand narratives are at their strongest when they’re able to make connections to customers’ lives.
Understanding and Marketing to the Modern LGBTQ Community
WEBA massive cultural shift is underway driven by conversations around inclusivity and diversity—along with the #MeToo movement. This has had a major impact on marketers, not only on how they connect with the LGBTQ community, but internally on how they treat LGBTQ employees from a sexual orientation and gender identity standpoint.
10 Disruptive Marketing Trends All Marketers Should Consider
WEBJan 18, 2018 · By Patty Odell. Thursday, January 18, 2018. Here are 10 trends excerpted from the book, “Disruptive Marketing: What Growth Hackers, Data Punks and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal” by Geoffrey Colon. 1. Mobile will be the dominant platform. Intelligent devices—smartphones, tablets, …
Wearable Technology Is the New Marketing Battleground
WEBJan 25, 2016 · Right now, most businesses have no viable marketing strategy for wearable technology. And that’s to be expected—in 2008, the year after the iPhone made its debut, no one had a marketing strategy for mobile either. But a forecast by CCS Insight estimates sales of wearables will reach 172 million units in three years.
CM200: Recognizing the Top 200 Marketing Agencies of 2021
WEBOct 2, 2020 · Executive Perspectives for Modern Marketers. Chief Marketer is an information hub connecting a global portfolio of more than a dozen marketing-focused brands including Event Marketer, AdExchanger, AdMonsters, Cynopsis Gaming, Cynopsis, Multichannel Marketer, PR News, and more—an aggregate audience topping …
Forbes Unveils the World’s Most Valuable Brands - Chief Marketer
WEBMay 23, 2018 · Forbes unveiled its World’s Most Valuable Brands list this week for the eighth consecutive year.. Apple ranks No. 1 with $182.8 billion in value. Apple, Google and Microsoft, respectively, rank as the top three most valuable brands. Apple is valued at $182.8 billion, an 8% one-year value change; Google comes in at $142.1 billion with an impressive 30% value change and Microsoft is reported ...
Top Women in Marketing - Chief Marketer
WEBPam Kermisch Chief Customer Engagement & Growth Officer and Vice President – ORV Marketing Polaris Inc.
Understanding How Macro and Micro Forces Influence Marketing
WEBJun 20, 2016 · The most effective way to accomplish this is for the customer to build a clear understanding of the outcome that will result from this purchase decision. The more the marketer focuses on helping customers arrive at these outcome-based conclusions themselves, the more successful they will be. 4. Use data, but focus on the person.