How PDO Protects Olive Oil Origins
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“I like to call it our passport. The PDO is a tool that allows us to identify our products.” 🫒 In Provence 🇫🇷, producers see the Protected Designation of Origin (PDO) as the identity of their olive oil, proving it is local, tied to its terroir and made with traditional know-how. For them, the strength of a PDO comes from the people who grow, mill and craft the product. Consumers, on their end, increasingly want to know how their food is made, by whom, and with which methods. The PDO logo help
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