Sales people get ghosted by prospects after good sales conversations every day. There’s no secret follow up sequence or message cadence that fixes it. The reason sales reps get ghosted constantly is that they aren’t following up on anything. When a sales conversation ends with “here’s the information, let me know” you have a buyer who doesn’t know that anything is still open to be addressed. Real follow-up that keeps you tight to deals means following up on decisions, events, and changes that bo
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